5 Marketing Strategies to Optimize your Digital Marketing

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5 Marketing Strategies to Optimize your Digital Marketing

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Maximizing your marketing strategy to drive revenue results should be the goal of every marketing department. A comprehensive digital marketing strategy helps outline the online channels and tactics you’ll use to achieve those goals.
Consider the many ways your digital marketing plan can help your organization achieve its marketing and sales goals through integrated channels and programs that align with your business goals.

At a high level, your digital marketing strategy should address the following:

  1. Brand awareness
  2. Audience growth
  3. Digital interaction
  4. Lead production
  5. Content enhancement
  6. Participation in sales
  7. Customer retention

How can you create a coherent marketing strategy and tactical plan to achieve those goals and continue marketing for long-term success?

5 Marketing Strategies to Optimize your Digital Marketing

Here are 5 Marketing Strategies to optimize your digital strategy to achieve actionable results.

1. Boost your Content – 5 Marketing Strategies to Optimize

Quality content is an essential element of a strong and comprehensive digital marketing strategy. However, it doesn’t just stop at content creation. Your content will only benefit your digital marketing and help you improve your performance if you have a consistent and structured amplification strategy.

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Content boosting tells your audience, such as your followers, prospects, and customers, that you have new content (or existing content) that is useful and beneficial for engaging with them online.

A coherent content amplification strategy will help you maximize every piece of content you create to reach your target audience when and where it’s most convenient for them.

Consider how you can inform your audience about your new content such as blogs, videos, podcasts, e-books, case studies, and more:

  • Email the latest relevant content to your database contacts.
  • Share your content on your company’s social media pages so they can see the latest information your team has created.
  • Consider advertising on social media to ensure you are targeting the right potential customers to engage with your content and subscribe to receive more information.
  • Finally, don’t forget to use your website to boost your content. When you have a video, blog, e-book, and more, use popups or calls to action throughout your site so people can quickly access your latest content.

2. Optimize your Email Strategy.

When it comes to ensuring you stay connected with your prospects and customers, email marketing is an effective and cost-effective way to achieve this. You may have heard that email marketing is a thing of the past. Not if you use email effectively.

Here are some tips to make sure you optimize your email program to improve your digital marketing strategy:

  • Segment your contacts so that your emails only go to contacts who find certain content most valuable.
  • Shorten your subject lines and be clear about the value proposition of email content to encourage open rates.
  • Make sure your emails are concise and include a call to action to take the reader to the next step in your funnel.
  • Personalize your email content as much as possible.
  • Consider optimizing sending times to ensure your readers receive emails at the most appropriate time.
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3. Create thought Leadership.

Thought leadership ensures your position as an expert in your industry. Use your digital channels to communicate thought leadership articles and curated content that will benefit your audience. Sharing this content can solidify your position as a thought leader, build trust and brand loyalty, and engage your audience with your content.

Tips for creating thought leadership include:

  • Write useful and relevant blog articles.
  • Share your content on social media through your company channels and personal profiles such as sales team, leadership team, etc.
  • Manage content and share your content with your prospects and customers through a newsletter.

4. Focus on Giving Back – 5 Marketing Strategies to Optimize

Uniting your prospect and customer base around a cause is a great way to build awareness and generate engagement. Consider how your organization can participate in cause marketing initiatives where your promotional activities serve the dual purpose of increasing exposure while improving the community.

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Ways you can add this element to your marketing strategy include:

  • Focus on a national holiday day, week, or month and create marketing awareness around the event. It could be Rare Disease Day for healthcare organizations, Patient Safety Awareness Week, Women’s History Month, Black History Month, and more.
  • Consider organizations you can help with while promoting these awareness events or celebrations in your database.
  • Add marketing components to your digital strategy for these activities, such as sharing stats on social media, participating in a joint webinar, and letting your followers know how they can support these organizations.

5. Create Virtual Experiences – 5 Marketing Strategies to Optimize

Virtual experiences allow potential customers to experience a product or service without actually being there. As you know, virtual experience has become one of the main ways people connect with each other over the past year due to covid and will likely continue to do so for the next few months. It’s not enough to just host a webinar and expect great results, because everyone has the same idea.

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Here are some tips to help create a memorable virtual experience:

  • Incorporate fun and engaging moments into a virtual experience, so the focus isn’t on one speaker or panel of presenters.
  • Send your registrants a virtual coffee or even lunch to enjoy during the event, to make it a little more unique and special.
  • Follow up with actionable next steps after the event, such as additional content or an opportunity to connect with your team.
  • Allow virtual networking as people lose the “people” element of business and encourage participation.

There are many elements to consider when developing a comprehensive digital strategy. Think about how you can use new and existing content in your digital channels to promote your brand, thought leadership, and engagement. A cohesive digital strategy spans all relevant channels to ensure your content reaches the right audience, in the right place, and at the right time.

Conclusion – 5 Marketing Strategies to Optimize

Consider the many ways your digital marketing plan can help your organization achieve its marketing and sales goals through integrated channels and programs that align with your business goals.

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